In 2020 Razorfish helped to launch the first installment of Exist to Resist, by Luxury Fashion label Pyer Moss. The campaign centered around leveraging traffic generated from limited edition product releases, and directing those users to partner organizations centered around racial reform and social justice. By designing key digital assets through social content and a website takeover, Pyer Moss transformed into a hub for social activism, leading users to partner organizations such as the Marsha P. Johnson Institute, Rock the Vote, The Innocence Project, and Know Your Rights Camp.