About

Hello, I’m Sophie.

Currently a Sr. Art Director at Razorfish New York, where I design user interfaces, brand identities, and digital campaigns. I work at the intersection of art, strategy, and technology to brings brands to life.

My affinity for design was first nurtured by my mother, whose talent inspired me to explore the arts at a young age, and sparked my love for illustration. This path led me to the University of Miami, where I graduated with a Bachelors degree in Fine Art and Creative Advertising. Although my professional focus now lies primarily within the digital landscape, my creative process often begins with a pencil and paper, and I love bringing in an element of the hand-drawn to my digital work.

For me, great design is born from staying curious and noticing the little details in our environment. To be good designers, we have to be good observers —which is also my favorite excuse for buying things simply because they're beautiful.

In my free time, I enjoy reading, baking, and exploring New York. I'm currently taking fashion design and sewing classes, and ballroom dance lessons.

Let’s work together!

SKILLS & SERVICES

Art Direction

Graphic Design

Product Design

Branding & Identity

Branding & Identity

Illustration

Illustration

Creative Strategy

Creative Strategy

Social Content Creation

Social Content Creation

SELECT CLIENTS

American Express Travel

Labcorp

Pyer Moss

Aesop

European Wax Center

Southern Glazers

Bridgestone Americas

AWARDS

D&AD New Blood Wood Pencil

D&AD New Blood Silver Pencil

University of Miami, Portfolio of the Year, 2020

Miami Gold Addy x4

Miami Addy Student Best In Show

say hi! hello@sophierobbins.com

say hi! hello@sophierobbins.com