A leading global life sciences company, Labcrop seamlessly bridges the gap of innovative diagnostics, life-saving drug development, and patient services. During the pandemic, Labcorp partnered with Razorfish to evolve their brand identity to reflect the true power of their offerings. The updated brand system helps to communicate Labcorp as a source of trusted medical information, committed to their patients needs, especially during a time when many across the globe were feeling uncertain and healthcare was on the forefront of everyones minds. Labcrop is much more than a labratory, it is a global engine of hope and scientific discovery dedicated to their mission of improving patients lives, and empowering individuals to make clear and confident decisions about their health.