With a commanding presence of over 1,000 locations, European Wax Center has set the standard as the leading provider of waxing services in the nation. They partnered with Laundry Service in order to remain top of mind as not only a service provider, but as a beauty brand through the execution of creative strategy and influencer campaigns. As an intern, I contributed to social strategy, content design and campaign development as well as reporting on analytics of European Wax Center’s organic and paid social content. As we noticed social trends in the beauty space veering towards whimsical and colorful illustrations, I was hired as a freelance illustrator following my internship to create a package of illustrated product assets to be used across their channels.